RevenueCat is a subscription management platform that simplifies in-app purchase implementation across iOS, Android, and web platforms. Key features include:
- Unified API replacing platform-specific implementations (StoreKit/Google Play Billing)
- Automated receipt validation handling 1.2B+ daily API requests
- Cross-platform customer data normalization for marketing/support teams
- No-code paywall customization and A/B testing tools
- Real-time revenue analytics tracking $5B+ annual transactions
- Prebuilt integrations with marketing/analytics tools (Braze, etc.)
Used by engineering teams to reduce maintenance overhead, product teams for pricing experiments, and leadership for financial reporting. Supports 38,000+ apps including VSCO and ChatGPT.
