Umami is a modern, open-source web analytics platform that prioritizes user privacy. It offers a complete analytics solution, enabling users to collect, analyze, and understand website data to drive growth.
Key Features:
- Traffic analysis: Get insights into website traffic at a glance.
- Visitor analysis: Detailed breakdowns of visitors by location and device.
- Custom events: Track button clicks, form entries, and other interactions.
- Powerful filters: Segment users by metrics such as browser, OS, and country.
- Realtime data: Monitor current website traffic and landing pages instantly.
- Trend detection: Compare date periods to identify key trends.
- User journeys: Understand how users navigate your product.
- User retention: Measure website stickiness by tracking return visits.
- Funnels: Analyze conversion and drop-off rates.
Advantages:
- Privacy-focused: Complies with GDPR and does not rely on third-party tracking.
- Open source: Transparent, customizable, and community-driven.
- Simple setup: Quick and easy installation and integration.
- Fast and lightweight: Minimal impact on website performance.
- User-friendly interface: Clean and simple to navigate.
Use Cases:
- Website analytics for businesses of all sizes.
- Product analytics for understanding user behavior.
- Tracking specific user interactions with custom events.
- Monitoring marketing campaign performance.
- Real-time traffic monitoring.
- Identifying website optimization opportunities.
