Google Search Console is a web service that allows you to monitor and maintain your site's presence in Google Search results.
Key Features:
- Performance Measurement: Track search traffic, impressions, clicks, and position in Google Search.
- Content Optimization: Analyze search queries driving traffic and optimize content accordingly.
- Indexing Control: Submit sitemaps and URLs for crawling, ensure Google has the latest view of your site.
- Issue Detection & Fix: Receive alerts for site issues, identify affected URLs, and report when fixed.
- URL Inspection: Get detailed crawl, index, and serving information directly from Google.
- AMP Support: Monitor, test, and track AMP pages.
- Core Web Vitals: Track mobile and desktop Core Web Vitals.
- Rich Result Monitoring: Monitor and improve the appearance of recipes, jobs, and other structured data.
Advantages:
- Provides direct data from Google Search.
- Helps to improve search engine rankings.
- Allows you to keep your website healthy with index coverage and issue detection.
- Enables you to optimize website for search engines.
Use Cases:
- Website owners and webmasters can use it to manage and optimize their site’s presence in Google search.
- SEO professionals can use the tool to understand Google’s viewpoint and improve search engine rankings.
- Developers and website administrators can identify and rectify issues affecting the performance of the website.