Google Search Console

Google Search Console is a web service that allows you to monitor and maintain your site's presence in Google Search results.

Key Features:

• Performance Measurement: Track search traffic, impressions, clicks, and position in Google Search.
• Content Optimization: Analyze search queries driving traffic and optimize content accordingly.
• Indexing Control: Submit sitemaps and URLs for crawling, ensure Google has the latest view of your site.
• Issue Detection & Fix: Receive alerts for site issues, identify affected URLs, and report when fixed.
• URL Inspection: Get detailed crawl, index, and serving information directly from Google.
• AMP Support: Monitor, test, and track AMP pages.
• Core Web Vitals: Track mobile and desktop Core Web Vitals.
• Rich Result Monitoring: Monitor and improve the appearance of recipes, jobs, and other structured data.

Advantages:

• Provides direct data from Google Search.
• Helps to improve search engine rankings.
• Allows you to keep your website healthy with index coverage and issue detection.
• Enables you to optimize website for search engines.

Use Cases:

• Website owners and webmasters can use it to manage and optimize their site’s presence in Google search.
• SEO professionals can use the tool to understand Google’s viewpoint and improve search engine rankings.
• Developers and website administrators can identify and rectify issues affecting the performance of the website.