Microsoft Clarity is a free website analytics tool that provides insights into user behavior through session recordings and heatmaps. Key features include:
- Heatmaps: Visualize where users click, what they ignore, and how far they scroll on your pages.
- Session Recordings: Watch how users navigate your website, identifying pain points and areas for improvement.
- Integration: Seamlessly integrates with other analytics tools, enhancing your understanding of user behavior.
- Mobile App Support: Offers insights for native Android, React Native on Android, Cordova, and Ionic apps.
- Browser Extension: Provides instant heatmaps and recent recordings directly on your live site.
Advantages include no traffic limits, no paid upgrades, and a lightweight SDK with minimal performance impact. Use cases range from retail and content publishing to small businesses and other areas needing to understand user behavior. It's designed to help make websites better.
