Tool introduction
NewRed is a Xiaohongshu data analysis tool under NewRank. Through big data analysis and mining, it provides users with a panoramic insight into the Xiaohongshu ecosystem. You can quickly search for high-quality influencers, explosive notes, popular topics, etc., and formulate marketing strategies with the help of a professional data interpretation perspective to improve the efficiency of seeding and customer acquisition.
Special features
- Massive account search: 90% coverage, instantly search and check various Xiaohongshu accounts.
- Explosive content analysis: Summarize popular notes, trending topics, seeding hot words, etc.
- Brand competitor insight: View brand voice, placement strategies, category trends, etc.
Applicable scenarios
- Brand marketers formulate Xiaohongshu seeding placement strategies.
- Content creators discover hot topics and explosive inspiration.
- Operation teams discover high-quality influencer resources for creation.
Usage suggestions
- Regularly search for keywords and track hot topics and content trends.
- Combine competitor data analysis to optimize placement strategies and operation plans.
- Screen through multiple channels to find cooperation opportunities and monetization paths.
